User-focused writing: how to speak to all your readers
Imagine this situation: Sandra is back at work from an overseas holiday of three weeks. She meets the department manager in the corridor. “Morning Sandra.” he says. “You’re back. How was your holiday? Did you go away?” Sandra tells him she had a great holiday and went to Italy with her family. “Sounds amazing!” he replies, and continues to his meeting. When she joins her team, her colleague Ella asks about her holiday too. Ella knows Sandra went to Italy and is planning a holiday herself. She asks lots of questions about the hotel, the travel and the food and